Recently Updated
Tesla has made a bold move in its pricing strategy for the yoke steering wheel that comes standard in the refreshed Model S and Model X cars. The electric vehicle manufacturer has announced that it will now charge $250 for the yoke steering wheel, which was previously included in the price of the car, while the traditional round steering wheel will be the default option.
This new pricing strategy is a positive step for Tesla and its founder, Elon Musk. It shows that the company is willing to listen to customer feedback and make changes accordingly. While the yoke steering wheel was praised for its futuristic design, some customers found it uncomfortable and difficult to use. By making the traditional round steering wheel the default option, Tesla is catering to a wider range of customers and making its cars more accessible and user-friendly.
The decision to charge extra for the yoke steering wheel could also have marketing benefits for Tesla. The company is creating a sense of exclusivity and luxury around the feature, which could drive sales and attract new customers. Those who are willing to pay extra for the yoke steering wheel will feel like they are getting something special and unique, which could further enhance Tesla's brand image as a leader in innovation and design.
Furthermore, the retrofit program offered by Tesla to switch from yoke steering to the traditional round steering wheel for an additional $500 shows that the company is committed to customer satisfaction. Tesla understands that not everyone will want the new design, and is offering an affordable option to switch back to the traditional design for those who prefer it.
Overall, this move by Tesla demonstrates the company's willingness to adapt and evolve based on customer feedback. By making the traditional round steering wheel the default option, Tesla is showing that it values customer comfort and usability. The decision to charge extra for the yoke steering wheel also highlights Tesla's commitment to innovation and design, and could further enhance the company's reputation as a leading force in the electric vehicle industry.
Tesla, the leading electric vehicle manufacturer, has announced a pricing change for the yoke steering that came as standard in its refreshed Model S and Model X cars. Starting immediately, the yoke steering wheel will now cost an additional $250, while the round steering wheel will come as standard. This marks a significant change from Tesla’s previous pricing strategy, where the yoke steering wheel was included in the price of the car.
Tesla introduced the new yoke steering wheel as part of the refresh of its premium Sedan and SUV in 2022. The design, which features a rectangular-shaped steering wheel without a top section, was met with mixed reviews from consumers and critics. While some praised the futuristic design, others criticized its lack of functionality and potential safety concerns.
To address the criticism, Tesla offered a retrofit program for buyers who wanted to change the yoke steering back to the traditional round steering wheel for an additional fee of $500. However, the company has now gone a step further by making the round steering wheel the default option and charging extra for the yoke steering wheel.
The decision to change the pricing strategy for the yoke steering wheel could be a response to customer feedback and demand. While some customers were attracted to the innovative design, many others preferred the traditional round steering wheel, which they found more comfortable and easier to use. By making the round steering wheel the default option, Tesla is catering to the preferences of a larger group of customers.
The new pricing strategy could also have marketing benefits for Tesla. By charging extra for the yoke steering wheel, the company is creating a sense of exclusivity and luxury around the feature. Customers who choose to pay for the yoke steering wheel will feel like they are getting something special and unique, which could drive sales.
In conclusion, Tesla’s decision to change its pricing strategy for the yoke steering wheel is a significant move that could have implications for the company’s sales and customer satisfaction. By making the round steering wheel the default option, Tesla is responding to customer feedback and catering to a wider audience, while also creating an exclusive feature for those who are willing to pay extra.
Source: Changes of Tesla website for Model S and Model X configurator
Tesla's recent decision to charge an additional $250 for the yoke steering wheel, which was previously included in the price of the refreshed Model S and Model X cars, could be seen as yet another example of the company's disregard for customer preferences and safety concerns.
While some customers appreciated the unique design of the yoke steering wheel, many found it uncomfortable and difficult to use. Critics also pointed out potential safety issues with the design, including the lack of a top section which could hinder a driver's ability to maneuver the vehicle in an emergency situation.
Despite these concerns, Tesla initially made the yoke steering wheel a standard feature in its premium Sedan and SUV models, with no option for customers to choose the traditional round steering wheel at the time of purchase. The retrofit program offered by Tesla to switch back to the traditional design for an additional fee of $500 was not enough to satisfy some customers.
Now, with the new pricing strategy, Tesla is effectively penalizing customers who prefer the traditional round steering wheel by making it an optional extra, while charging extra for the yoke steering wheel that many customers do not want. This move by Tesla could be seen as yet another example of the company's arrogance and disregard for customer preferences.
Furthermore, Tesla's focus on marketing and branding over safety and customer satisfaction is a cause for concern. The decision to charge extra for the yoke steering wheel, which has been criticized for its potential safety issues, could be seen as a cynical attempt to create an aura of exclusivity around the feature, rather than prioritizing customer safety and usability.
In conclusion, Tesla's decision to change its pricing strategy for the yoke steering wheel could be seen as a worrying sign of the company's disregard for customer feedback and safety concerns. By making the traditional round steering wheel an optional extra and charging extra for the potentially unsafe yoke steering wheel, Tesla is putting marketing and branding over safety and usability, and potentially alienating a large segment of its customer base.
Further Reading...
Tesla has started delivering its 2023 Model S and Model X cars to customers in China’s mainland. The new models come with plaid versions that boast 1000+ horsepower and can accelerate from 0 to 60 mph in just 2.3 seconds for Model X and 1.99 seconds for Model S. The automaker has also redesigned the interior of the cars, featuring 16-inch horizontal screens and a dashboard in front of the...
Show more
Tesla has announced that it will no longer produce the right-hand drive Model S and X cars in countries where driving is on the left side of the road. The decision was communicated to reservation holders in Australia through an email seen by a Twitter user. Existing orders for the Model X in Australia have also been cancelled. While no word has been given on the impact this will have...
Show more
Tesla’s Model Y and Model 3 have secured the top positions as the most American-made vehicles in the United States, according to the 2023 rankings released by Cars.com. These rankings encompass both electric vehicles (EVs) and internal combustion engine (ICE) cars, highlighting Tesla’s dominance in the industry. Remarkably, Tesla’s influence extends beyond the top two spots, with their Model X and Model S securing the third and fourth positions, effectively...
Show more
Tesla, the pioneering electric vehicle manufacturer, has unveiled its latest offerings in North America – the Standard Range variants of its popular Model S and Model X. While these models promise affordability, they come with reduced ranges compared to their Long Range and Performance counterparts. Here’s a closer look at what these new releases bring to the table. Reduced Range, Competitive Pricing: The new Tesla Model S Standard Range starts...
Show more
Tesla, the renowned electric vehicle manufacturer, has unveiled an innovative solution to assist potential customers in making informed decisions about their next vehicle purchase. The Help Me Choose webpage, currently available in the United States, is set to become accessible globally. This unique feature is designed to simplify the car-buying process by guiding users through a series of questions, ultimately leading them to the Tesla model that best suits their...
Show more
Live Follower Count
Net Worth 🥈
~198.4 Billions
As of: 2024-05-04 08:12
Live Follower Count
Net Worth 🥈
~198.4 Billions
As of: 2024-05-04 08:12
Comments powered by Disqus.