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Apple started advertising again on Twitter after a brief break. The company had previously suspended advertising on the platform in response to the recent controversy surrounding the platform’s takeover by Elon Musk.
Apple was the top spender on Twitter Ads, with around $100M per year. Apple along with some other high profile companies stopped Ads on twitter but now they have restarted them according to the CEO Elon Musk, which he confirmed it in a Twitter Spaces event recently and in a tweet after that.
Elon Musk thanked the advertisers for their support and said that he is happy to see them back on Twitter. He also said that twitter is working on a new feature that will allow advertisers to target their ads to specific users in better way so that users will see more relevant Ads which does not irritate them.
Just a note to thank advertisers for returning to Twitter
— Elon Musk (@elonmusk) December 4, 2022
Elon recently met Tim Cook at Apple HQ, and seeing this response from Apple makes it a positive development from Elons meeting.
Twitter is also working on TwitterBlue specifically for Companies and Organization, which will distinguish them better from parodies, trolls and fake accounts, after the rollout of new TwitterBlue for every paid TwitterBlue subscriber.
It will be interesting to see how TwitterBlue will affect the Twitter Ads revenue and how the new feature will help advertisers to target their ads better. We will keep you updated on this.
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Further Reading...
Elon Musk, the CEO of Twitter had finally met Tim Cook, CEO of Apple at Apple HQ, where he got a personal tour of the campus by Mr. Cook himself. Elon posted a video of what seems be a park inside the campus. Elon has been critical of Apple and it’s AppStore policies in the recent times and questioned why Apple stopped all the Ads on Twitter. Good conversation. Among...
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Elon Musk, the new CEO and owner of Twitter, announced plans to introduce a new subscription service for the social media platform. The new service, will be a higher tier of Twitter Blue, will offer users a no ads experience for a monthly fee. The current Twitter Blue subscription is expected to have half the ads as the free version of Twitter in the coming weeks. In a tweet response,...
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Twitter, the popular social media platform, is rolling out a new feature that allows brands to target their ads to specific keyword searches by users. The feature, which is currently in beta testing, aims to make ads more relevant to the content on the page, which could make them less annoying for users. This new feature could have a significant impact for brands, particularly during live events when there is...
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Twitter has announced a new policy for paid partnership tweets, requiring them to have an “Ad” label on the post. The change, which is similar to Instagram’s policy for sponsored content, is aimed at promoting better transparency for users. The new policy applies to any tweets that include any kind of compensation, whether it be money, gifts, a brand ambassador agreement, or affiliate linking. This means that if a brand...
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Twitter has announced a new policy allowing certified cannabis sellers to promote their products and services on the platform. The social media giant will permit the promotion of brand preference and informational cannabis-related content for CBD, THC, and other cannabis-related products and services. The ads will only be displayed to users in the US where cannabis is legal to consume, and only to those who are 21 years old or...
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Live Follower Count
Net Worth 🥈
~198.4 Billions
As of: 2024-05-04 08:12
Live Follower Count
Net Worth 🥈
~198.4 Billions
As of: 2024-05-04 08:12
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