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Twitter, under the leadership of Elon Musk, is implementing a new feature as part of its Twitter Blue revamp. Affiliated accounts on the platform will now receive double affiliation badges, allowing users to differentiate between verified business and user accounts. This move aims to provide enhanced clarity and recognition to different types of verified accounts.

Background: Since Elon Musk acquired Twitter in late 2022, he has been working to improve the platform. As a part of his efforts, he introduced Twitter Blue, a subscription service for users that offers additional features. Subscribers to Twitter Blue have recently started receiving blue checkmarks on their accounts, indicating their affiliation with the service.

To distinguish #verified business accounts from regular user accounts, Twitter began issuing #gold checkmarks specifically for verified business profiles. Moreover, Twitter allows business accounts to add affiliated accounts, which receive automatic verification with a company badge displayed alongside the verification checkmark. Government-related accounts are granted #gray checkmarks, offering a unique distinction.

Verification Process and Costs: Business accounts looking to obtain verification on Twitter need to meet specific criteria. They are required to pay a verification fee of $1000. Additionally, a fee of $50 per affiliated account is levied, or businesses can qualify for a free gold checkmark by spending more than $1000 in advertising. In comparison, #Twitter Blue subscription for users costs $8 per month.

Multiple Badges for Affiliated Accounts: In cases where an account, either a business or user, is affiliated with multiple organizations, Elon Musk has confirmed that they will be able to display multiple badges alongside the verification checkmark. Recent observations suggest that Twitter has begun rolling out this feature, with certain affiliated accounts already displaying multiple badges. However, this change appears to be limited to the Twitter #iOS app version, as it has not been observed on the web version of the platform.

For instance, the Netflix #India South account is affiliated with both the main Netflix account and the Netflix India account, which functions as an affiliate of the primary Netflix account. Consequently, this account now showcases two Netflix badges next to the verification checkmark on the account name.

Conclusion: Elon Musk has been hinting at these changes for the past few months, and Twitter seems to be gradually implementing them. The introduction of double affiliation badges for verified accounts aims to provide better recognition and distinction among different types of verified profiles. While the changes have been observed on the Twitter iOS app, they are yet to be seen on the web version of the platform.

This move showcases Twitter’s commitment to enhancing its features and providing a more transparent experience for its users. With these changes, both businesses and individuals can gain greater visibility and credibility on the platform, catering to their specific needs and affiliations.

Source: Twitter screenshots.

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As of: 2024-05-04 08:12

Recently Updated