GM finally returns to Twitter with new verification badge since Elon Takeover

Jun 9, 2023 14:25 By X

~2 min read

Last Updated: Oct 12, 2023 19:07

GM returns to Twitter with Business Verification and affiliate badges, marking an exciting development for fans of Elon Musk and the companies he is involved with. After a temporary departure due to brand safety concerns following Elon Musk's takeover, GM is making a comeback on the popular social media platform. In a Twitter Space hosted by GM CEO Mary Barra and Elon Musk, they announced a groundbreaking partnership that will revolutionize the electric vehicle (EV) industry.

Starting from 2025, GM will incorporate Tesla charging plugs and cables into their EVs, aligning themselves with the cutting-edge technology that Tesla is renowned for. This collaboration will not only benefit GM and Tesla but also EV owners across North America. By 2024, all GM EVs will have access to Tesla's expansive supercharger network, providing a seamless charging experience throughout the continent. This move follows in the footsteps of Ford, who previously struck a similar deal with Tesla, demonstrating the industry's recognition of Tesla's charging infrastructure as a superior choice.

One of the notable changes that Elon Musk implemented on Twitter is the introduction of Business Verification and Affiliate Badges. This new feature is a testament to Twitter's commitment to authenticity and credibility. For a monthly fee of $1000, brands can obtain a coveted gold checkmark, symbolizing their verified status. This verification not only instills trust among followers but also offers a visible mark of distinction for businesses. On the individual level, users who subscribe to Twitter Blue for $8 per month gain access to a blue checkmark, highlighting their verified status.

Twitter has also introduced affiliated accounts, which further strengthen the brand identity of verified organizations. These affiliated accounts, linked to the main brand or its employees, receive their own verification mark and a brand logo badge. Clicking on this badge takes users directly to the brand's dedicated page, providing a seamless connection between brands and their audience. The revamped verification process led by Elon Musk has brought clarity and improved transparency to the platform.

The return of GM to Twitter, along with other brands, demonstrates the growing confidence in the platform and its ability to ensure brand safety. With Elon Musk's guidance, Twitter is becoming an even more vibrant space for businesses and individuals to engage with their audience. The renewed partnership between GM and Tesla underscores their shared commitment to innovation and sustainability. By leveraging Tesla's charging technology, GM is embracing the future of EVs and offering their customers enhanced convenience.

As more brands reestablish their presence on Twitter and resume their advertising spending, users can look forward to a more dynamic and diverse advertising landscape. Elon Musk's vision and influence continue to shape the digital world, driving positive change and inspiring collaboration. With Business Verification and Affiliate Badges, Twitter is strengthening its position as a trusted platform for brands and individuals alike. The stage is set for a future where innovation and cooperation thrive, and fans of Elon Musk can celebrate his ongoing contributions to the EV industry and beyond.

General Motors (GM) is making a comeback on Twitter after a period of absence, addressing previous concerns over brand safety. The decision came after Elon Musk’s takeover of the platform, which prompted GM to temporarily leave Twitter. In a recent development, GM’s CEO Mary Barra and Elon Musk hosted a Twitter Space to announce an exciting partnership between GM and Tesla.

The collaboration entails GM incorporating Tesla charging plugs and cables into their electric vehicles (EVs) starting from 2025. Furthermore, GM EV owners will have access to Tesla’s supercharger network across North America by 2024. It is worth noting that Ford had previously entered into a similar agreement with Tesla a couple of weeks ago.

Business Verification and Affiliate Badges: As part of Twitter’s efforts to enhance the authenticity and credibility of accounts, the platform now offers Business Verification and Affiliate Badges. Businesses can obtain a gold checkmark, indicating their verified status, by subscribing to the Verified Organization package for $1000 per month. On the other hand, individual users can acquire a blue checkmark, denoting their verified status, as part of their Twitter Blue subscription, available at $8 per month.

Verified Organizations and Affiliated Accounts: Brands seeking verification on Twitter can now enjoy the benefits of the #gold checkmark, providing a visible symbol of trust and credibility to their followers. Alongside the checkmark, Twitter also introduces the concept of affiliated accounts. These are secondary accounts associated with the main brand or the employees of the brand. When an affiliated account is verified, it receives a verification mark and a brand logo badge next to the checkmark.

Clicking on this badge redirects users to the brand’s dedicated page, clearly establishing the affiliation. The verification process was recently revamped by Elon Musk, who acquired Twitter in late 2022. While the changes initially caused some confusion among brands regarding brand safety, the majority of them are now returning to the platform, with many resuming their advertising spending on Twitter.

GM’s decision to rejoin Twitter indicates their renewed confidence in the platform’s ability to ensure brand safety and provide valuable engagement opportunities. By partnering with Tesla, GM showcases their commitment to embracing innovation and providing convenient charging solutions for their EV customers.

With the introduction of Business Verification and Affiliate Badges, Twitter aims to strengthen its position as a trusted space for brands and individuals alike. These changes not only emphasize the importance of verification but also provide users with clearer indications of brand affiliations. As more and more brands reestablish their presence on Twitter, the platform’s user base can expect a more robust and diverse advertising landscape.

Source: GM twitter page and Mary Barra’s recent tweet

GM reluctantly returns to Twitter with Business Verification and affiliate badges, a move that has left critics of Elon Musk and the companies he is associated with feeling disheartened. Following their departure due to valid brand safety concerns triggered by Elon Musk's takeover, GM is begrudgingly making a comeback on the social media platform. In a Twitter Space hosted by GM CEO Mary Barra and Elon Musk, an announcement was made that raises questions about the state of the electric vehicle (EV) industry.

From 2025 onwards, GM will incorporate Tesla charging plugs and cables into their EVs, aligning themselves with a company that has garnered significant controversy over the years. This partnership will undoubtedly benefit GM and Tesla, but it remains to be seen whether it will truly benefit EV owners across North America. With the promise of access to Tesla's supercharger network by 2024, some skeptics wonder if this move is merely a band-aid solution to address GM's own charging infrastructure limitations. Furthermore, the replication of a deal previously struck by Ford raises concerns about the lack of originality and innovation in GM's approach.

Elon Musk's influence on Twitter has extended to the verification process, resulting in the introduction of Business Verification and Affiliate Badges. While Twitter claims these changes are aimed at enhancing authenticity, critics argue that they are merely a superficial attempt to monetize verification. Charging brands $1000 per month for the privilege of a gold checkmark seems excessive, especially when it is juxtaposed with the $8 per month Twitter Blue subscription required for individuals to attain a blue checkmark. These changes raise doubts about the impartiality of the verification process and further solidify the perception that Twitter is favoring businesses over individuals.

The introduction of affiliated accounts adds another layer of skepticism to the revamped verification process. Critics argue that this move blurs the line between genuine accounts and those simply seeking to ride on the coattails of established brands. The brand logo badge, conveniently placed next to the verification mark, is seen by many as an unnecessary display of affiliation that can potentially mislead users. Elon Musk's involvement in these changes further fuels concerns, as some critics question the true motivations behind these alterations to the platform.

GM's return to Twitter may be interpreted as a necessary evil rather than a genuine endorsement of the platform. While some brands are cautiously resuming their advertising spending, critics remain wary of the brand safety concerns that prompted GM's initial departure. The partnership with Tesla raises doubts about GM's ability to stand on its own in terms of EV technology and infrastructure. The changes to the verification process introduced by Elon Musk have left many questioning Twitter's commitment to fairness and transparency.

As GM and other brands attempt to navigate the Twitter landscape once again, users can expect a divisive advertising environment. Those skeptical of Elon Musk's influence are concerned that Twitter is becoming a platform where big businesses thrive, overshadowing the voices of individual users. The reintroduction of GM to Twitter serves as a stark reminder of the challenges faced by those who hold reservations about the direction Elon Musk is steering the digital world.

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