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Twitter has announced that it will be rolling out the new account verification process on next Friday (02-12-2022). The company has given that mitigating impersonation as the reason for the delay. Elon musk in a tweet replay said that the new account verification process for TwitterBlue subscribers will be rolled out on next Friday.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
— Elon Musk (@elonmusk) November 25, 2022
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
In the same twitter thread, Elon also said that there will be three different colors of verification for accounts, depending on the account type.
- Blue  for Personal accounts (Any Human)
- Gray  for Government accounts
- Gold  for Organizational accounts (Any Organization, Company, Brand etc.)
All the personal accounts will have blue/legacy tick mark and all will have to subscribe to TwitterBlue to get the new verification process. Elon also sai the verification will be completed manually for each person before awarding the BlueTick. Previously, this was only available to persona of significant public interest.
The new verification process will be available to all users who subscribe to TwitterBlue. Individual account will also be able to have a secondary and small logo next to their name, if they belong to an organization, which the organization will have to approve and prove.
This is a big change from the previous verification process where only an account of significant public interest were verified with the famous blue tick. This aligns with the new verification process for TwitterBlue subscribers to drive up the revenue from subscriptions and reduce the reliance on ad revenue. It is still to be seen how many people will subscribe to the new Twitter Blue since it is a paid service and not everyone can afford it.
The price for the TwitterBlue subscription is $8 in North America and it is expected be same in Europe, tho elon did mention that the price will vary depending on the spending power of the people in the region. The price for the subscription is expected to be less in some of the counties in Asia, Africa and South America, where the user base is large but the spending power is low, as observed with the online streaming services like Netflix, Amazon Prime and Disney Plus.
Disclaimer: The colored check marks in this article are generated/included just to give a better understanding of the context, the official colored check marks will be provided by Twitter.
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As of: 2024-05-04 08:12
Live Follower Count
Net Worth 🥈
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As of: 2024-05-04 08:12
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