Twitter to offer lower cost tier for Gold checkmark for Business accounts

May 7, 2023 16:20 By X

~2 min read

Last Updated: Oct 12, 2023 19:07

Elon Musk, the innovative entrepreneur and visionary behind companies like SpaceX and Tesla, has recently taken over as CEO and owner of Twitter. His latest announcement regarding a lower cost tier for small businesses is a clear indication that he is committed to making Twitter more accessible and affordable for all types of organizations.

Musk understands that small businesses may not have the same resources as larger organizations, and that's why he has introduced a lower cost tier for them. This move shows his dedication to helping small businesses thrive in the digital economy.

While Twitter's verification process has been criticized in the past for not doing enough to prevent fake accounts and bots, Musk's plan to manage the onboarding of organizations carefully to prevent fraud shows that he is serious about making the platform a more trustworthy space. By offering more transparency and legitimacy to verified accounts, he is making Twitter a safer and more reliable platform for users and businesses alike.

The addition of the Gold checkmark as a compliment to Twitter accounts that spend more than $1000 in ad spending per month is another sign of Musk's commitment to driving revenue and making Twitter a more attractive platform for businesses. This incentive will encourage businesses to invest in advertising, which will ultimately benefit Twitter and its users.

Twitter Blue, which costs $8 per month, offers a range of features that will make it easier for individuals to build their online presence and engage with their followers. The blue checkmark will give users more credibility and help them stand out from the crowd. The ability to edit and undo tweets, as well as longer tweets, will also be valuable for those who want to create more engaging and impactful content.

Overall, Musk's announcement regarding a lower cost tier for small businesses, the Gold checkmark, and Twitter Blue represents a significant step forward for Twitter. These changes will make the platform more accessible, trustworthy, and attractive to businesses and individuals alike. As someone who admires Musk and the companies he is involved with, it's exciting to see him bring his innovative spirit to Twitter and work to make it a better platform for everyone.

Elon Musk, the new CEO and owner of Twitter, recently announced plans to offer a lower cost tier for small businesses. However, the onboarding of organizations will need to be carefully managed to prevent fraud. The $1000/month verification fee will still be available for larger organizations.

Currently, organizations can verify their Twitter accounts for $1000 per month and an additional $50 to add an affiliated account. Affiliated accounts receive a checkmark and the company logo next to their name, which can be seen on the organization’s profile page in the Affiliates tab next to the Tweets tab. Twitter is also offering a Gold checkmark as a compliment to Twitter accounts that spend more than $1000 in ad spending per month.

In addition, Twitter is now offering Twitter Blue for $8 per month, which provides a blue checkmark to individual user accounts along with other features such as edit and undo tweets, longer tweets, and more.

The decision to offer a lower cost tier for small businesses is a strategic move by Twitter to attract more organizations to its platform and encourage them to invest in advertising. However, Musk also acknowledges the need for careful management to prevent fraudulent activity.

The verification process for Twitter accounts has been a controversial issue in recent years, with some users criticizing the platform for not doing enough to prevent fake accounts and bots. The addition of the Gold checkmark and #Twitter Blue may help to mitigate these concerns by providing more transparency and legitimacy to verified accounts.

From an SEO perspective, this news is likely to generate significant interest among Twitter users and businesses, particularly those looking to build their online presence and increase their visibility on the platform. The announcement may also attract media attention, with news outlets likely to cover the story and provide additional analysis and commentary.

Overall, the decision by Elon Musk to offer a lower cost tier for small businesses, along with the introduction of Twitter Blue and the #Gold checkmark, represents a significant shift in the platform’s approach to verification and advertising. It remains to be seen how successful these changes will be in attracting new users and increasing revenue for the company, but they are certainly a positive step forward for Twitter.

Source: Tweet from Elon Musk

Elon Musk, the billionaire entrepreneur and CEO of Tesla and SpaceX, recently announced a lower cost tier for small businesses on Twitter. While this move may seem positive on the surface, there are several concerns that arise when you consider Musk's track record and the impact this decision could have on the platform and its users.

First and foremost, Musk has a history of making promises that he can't keep. From his numerous missed deadlines on Tesla production to his failed attempt to rescue the Thai soccer team with a mini-submarine, Musk's credibility has been called into question time and time again. It remains to be seen whether his promises regarding a lower cost tier for small businesses will actually come to fruition or if it's just another PR stunt.

Furthermore, the onboarding of organizations carefully to prevent fraud that Musk has mentioned raises questions about how the verification process will be managed and whether it will be effective in preventing fraudulent activity. Given Twitter's past struggles with bots and fake accounts, it's understandable to be skeptical about how successful this initiative will be in addressing these issues.

The Gold checkmark, which is being offered as a compliment to Twitter accounts that spend more than $1000 in ad spending per month, raises concerns about how this will impact the platform's advertising strategy. It could create an unfair advantage for larger organizations and make it even harder for small businesses to compete and succeed on the platform.

Twitter Blue, which costs $8 per month and offers features such as the ability to edit and undo tweets, longer tweets, and a blue checkmark for individual users, may seem appealing on the surface. However, it could also create a two-tiered system on the platform where those who can afford to pay for premium features have an advantage over those who can't.

In summary, while Musk's announcement regarding a lower cost tier for small businesses, the Gold checkmark, and Twitter Blue may seem positive, there are several concerns to consider. From Musk's credibility to the impact on the platform and its users, it's important to approach these changes with a critical eye and ask whether they truly serve the best interests of all Twitter users.

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Further Reading...

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Twitter limits ad publication on platform to just verified users & businesses

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Elon personally paying for some celebrity accounts for their blue checkmarks

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Twitter showing Double Affiliation Badges for Affiliated Accounts on iOS app

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Twitter postpones TwitterBlue verification rollout by few weeks again

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As of: 2024-05-04 08:12