X reduces criteria for ad revenue sharing to 5M impressions from 15M in 3 months

Aug 12, 2023 06:56 By X

~2 min read

Last Updated: Oct 12, 2023 17:07

In a remarkable move that underscores X's commitment to empowering content creators, the platform formerly known as Twitter has unveiled a series of changes aimed at boosting its ad revenue sharing program. Led by the visionary Elon Musk, these changes promise to revolutionize the way users engage with the platform and earn from their content.

The adjustments are nothing short of groundbreaking, as X has significantly lowered the eligibility threshold for ad revenue sharing. In a striking departure from the previous requirement of 15 million impressions within the last 3 months, the new threshold now stands at just 5 million impressions. This alteration reflects X's dedication to inclusivity, allowing a wider spectrum of creators to partake in the revenue-sharing bonanza.

Continuing the momentum, X has also taken user feedback to heart by revising the minimum payout threshold. Previously set at $50, this threshold has been meticulously reduced to a mere $10. This considerate step enables content creators to enjoy more frequent access to their earnings, which aligns seamlessly with Musk's penchant for user-centric innovation.

Unlocking the full potential of these new features is the Premium subscription, a testament to X's dedication to enhancing the user experience. This subscription, formerly known as TwitterBlue, not only grants access to the revamped ad revenue program but also opens doors to a host of exclusive perks and features.

Undoubtedly, the ad revenue sharing program has become a resounding success, particularly among high-profile accounts. X's decision to include ad placements in user replies has breathed new life into engagement levels, proving to be especially beneficial for larger accounts.

Under the visionary guidance of Elon Musk, X has undergone a transformative rebranding, shedding its Twitter identity to embrace the name X. Musk's strategic influence is evident in his integration of the blue checkmark designation, an addition that adds a layer of authenticity and credibility to the platform.

To participate in the ad revenue sharing program, users are required to have a minimum of 500 followers and a subscription to X Premium. Additionally, setting up a Stripe payment method ensures swift and secure earnings distribution. In a move to thwart potential manipulation, X diligently counts ad views only from verified users, safeguarding the integrity of engagement metrics.

The heartening success stories of users reaping substantial earnings through the ad revenue program are inspiring. It's not uncommon for some to report earnings in the thousands of dollars range. X's approach of relying solely on verified user ad views underscores its commitment to authenticity and fair reward distribution.

In conclusion, the latest developments spearheaded by Elon Musk within X's ad revenue sharing program herald a new era of collaboration between the platform and its users. With Musk's visionary leadership, X is poised to continue its ascent as a trailblazer in the social media realm, and these strategic changes mark a significant stride towards a more inclusive and rewarding digital landscape.

In a recent development, X, formerly known as Twitter, has unveiled significant changes to its ad revenue sharing program. The social media platform has revised its eligibility criteria and payout thresholds, making it easier for content creators to earn money through their posts.

Changes to Eligibility and Payout: X has taken a significant step by reducing the eligibility threshold for ad revenue sharing. Previously set at 15 million impressions within the last 3 months, the new threshold stands at 5 million impressions. This change is expected to open up the opportunity for a broader range of content creators to participate in the #revenue-sharing program.

Furthermore, X has also taken measures to enhance the appeal of the program by lowering the minimum payout threshold. Previously set at $50, the minimum payout threshold has been decreased to just $10. This move is aimed at ensuring that creators can access their earnings more frequently, providing them with a quicker and more rewarding experience.

This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views.

Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity. https://t.co/87MqqyUu2E
— Elon Musk (@elonmusk) August 11, 2023

Premium Subscription Benefits: To access these enhanced revenue-sharing features, users are encouraged to sign up for a Premium subscription offered by X. This subscription, previously known as #TwitterBlue, not only provides access to the ad revenue program but also offers other exclusive benefits.

Success of Ad Revenue Sharing: X’s decision to share ad revenue with content creators has proven to be a resounding success, particularly among prominent accounts. The platform’s initiative to include #ads shown in user replies has garnered attention and engagement, significantly benefiting larger accounts.

#Rebranding and Ownership: The recent rebranding of the platform from Twitter to X is a notable development. This shift reflects the evolving nature of the platform under the ownership of Elon Musk, who acquired Twitter in late 2022. Musk has been proactive in integrating new features, including the blue checkmark designation, into the revamped platform.

Program Eligibility and Payment Process: To qualify for the ad revenue sharing program, users must have a minimum of 500 followers and be subscribed to X Premium. Additionally, users need to set up a Stripe payment method to receive their earnings. To ensure authenticity, X exclusively counts ad views from #verified users, preventing potential manipulation by #bots.

Noteworthy Earnings and View Count Integrity: Several users have reported substantial earnings through the ad revenue program, with some even receiving thousands of dollars. Notably, X’s approach of considering ad views from verified users helps maintain the integrity of view counts, ensuring accurate and genuine engagement metrics.

X’s strategic decision to expand its ad revenue sharing program and revise its eligibility and payout thresholds is poised to create new opportunities for content creators. The move aligns with the platform’s ongoing evolution under Elon Musk’s ownership, providing a win-win scenario for both creators and the platform itself. As X continues to innovate, its initiatives are likely to shape the landscape of social media #monetization.

Source: Post from X Support.

The recent developments within X, formerly known as Twitter, have sparked a wave of skepticism among critics of Elon Musk and his corporate endeavors. The platform's revisions to its ad revenue sharing program have left many questioning the true motives behind these changes, as well as the impact they may have on content creators and the platform's overall user experience.

The lowering of the eligibility threshold for ad revenue sharing, from the previous benchmark of 15 million impressions to 5 million impressions within the last 3 months, has raised eyebrows. Critics argue that this move could potentially flood the platform with lower-quality content, diluting the user experience and turning X into a breeding ground for spammy and clickbait content.

The reduction of the minimum payout threshold from $50 to $10 has been met with mixed reactions. While some applaud the notion of quicker access to earnings, others express concern that this may incentivize creators to prioritize quantity over quality. The prospect of microtransactions becoming the norm could further erode the value of content and foster a culture of sensationalism.

X's promotion of the Premium subscription, previously TwitterBlue, alongside these changes has been met with skepticism. Critics view this move as an attempt to monetize additional aspects of the platform, potentially turning essential features into paid services. The transformation of a once open and accessible space into a pay-to-play environment raises questions about the platform's commitment to inclusivity.

Despite claims of success, the ad revenue sharing program's impact on larger accounts has raised concerns over fairness. Critics argue that by favoring prominent accounts, X may inadvertently stifle the growth and discovery of newer, smaller creators who are equally deserving of exposure and support.

The rebranding of Twitter to X, under Musk's influence, has also drawn its share of criticism. Detractors contend that the change serves as a distraction from the platform's deeper issues, such as addressing harassment, misinformation, and content moderation. The emphasis on cosmetic changes, critics argue, diverts attention from the substantive challenges that continue to plague social media platforms.

Participation in the ad revenue sharing program requires a minimum of 500 followers and a subscription to X Premium. Critics question the platform's commitment to fairness, pointing out that the payment method requirement through Stripe could alienate users who lack access to such services. This, in turn, could disproportionately disadvantage certain creators and demographics.

Reports of substantial earnings from the ad revenue program have not escaped scrutiny either. Critics speculate that such anecdotes may be outliers and do not accurately represent the average user's experience. Additionally, concerns persist about the legitimacy of ad view counts, especially when the platform exclusively counts views from verified users, potentially creating an insular ecosystem that overlooks valuable engagement from diverse sources.

In conclusion, the recent changes within X's ad revenue sharing program have amplified existing reservations about the platform's trajectory under Elon Musk's leadership. Critics contend that these adjustments may compromise the user experience, prioritize profit over content quality, and further entrench a disparity between established creators and emerging voices.

x-premium ads revenue-sharing

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X reduces criteria for ad revenue sharing to 5M impressions from 15M in 3 months

Further Reading...

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X will soon have full Ads(cheaper) and Ad-Free(costlier) Premium Subscription Tiers

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X reveals revenue split for ad revenue share program, says it's 97% for creators

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Twitter to ~2X Ad revenue payouts by counting Ads on Profile pages and bug fixes

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Twitter to expand Ad Revenue Sharing to 110+ countries in the coming days/weeks

~198.4 Billions

As of: 2024-05-04 08:12

~198.4 Billions

As of: 2024-05-04 08:12